Research

Social Constuctivism - relationship of power/ influence
(create meaning by looking at images, construct meaning to something indepth

Mimesis - looking at images, reflecting without meaning, for example, "that is a printer"

System of Representation
The way we represent things e.g. film, photography

Different things can represent in different ways


Painting - easily manipulated (control power)< can control, to some degree, how someone perceives it
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1. What is my question
2. Why am i asking it
3.Where will i find the answer (library, books - content history)

example question, 'where did grunge originate from'
> why did it happen
> what is "grunge"
>when/ where

Ideas:

branding/ brands
web

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-HELP MY SKILLS AND CREATIVE THINKING

What makes a successful brand

How/why brands appeal to their specified target

How does communication vary between different calibre within my target market

Influential brands for kids (young adults)

TEEN BRANDING

Why and how marketers target teens and what elements within a brand and the way they are executed make them most successful and influential for teens

>What WAS successful (why?)

>What IS successful (why?)

>What ISN'T successful (why?)

>How do i measure the 'success'

>Where can teens be reached?

>Why do marketers target teens?

>How do marketers do it?



STATEMENT OF INTENT
Question

Why and how marketers target teens and what elements within a brand make them most successful to their desired target.

Why


This links to Unit 9 as I am creating a public health programme/ brand aimed at young teens and therefore would be beneficial for me to know how appeal to my target market and what elements to include in executing my brand.

How


I will look into the top 3 most popular brands for teens and find a connection to what makes them successful. I will also look into the 3 most unpopular brands for teens and find where they have lacked, as I have previously researched, the market of brands that teens usually fall into the most are Music, Media, Sports and Communication.

Looking at books and websites for teen advertising, teen branding.